Notes from the Enterprise 2.0 Summit 2008

Brief notes from the Enterprise 2.0 Summit in Hannover. Warning: those notes are very partial and may be innacurate, I tend to forget about or miss stuff that's obvious or not exciting for me. The shortness or lack of notes isn't in any way a measurement of the quality of the speaker!

Looks like it's the first event on the subject in Europe, there's definitely place and interest for more.

Simon Wardley (who loves ducks) kicked off the summit by showing us how yesterday's hot stuff becomes todays boredom (see ya at Web 3.0 / E 3.0 soon ;-).

Dion Hinchcliffe -- How Web 2.0 Technologies revolutionize the Enterprise
E 2.0 comes from Web 2.0, rise of social media. Shift from institutional control to consumer control. Network effect: occurs when a good or service has more value the more that other people have it too (postal mail, phones, fax, email, IM, web pages, blogs anything that has an open network architecture). Reed's Law for social networks. E 2.0 applied successfully -> pronounced gravitational effect. Intranet: move from central production (institution) to peer production (communities of individuals) -> unpredictability, variety, volume. Main E 2.0 platforms: blogs, wikis, social networking. Andrew McAfee's definition of modern socila computing (E 2.0): emergent, freeform, social applications for use in the enterprise. E 2.0 Checklist: SLATES--Search, Linking, Authorship, Tagging, Extensions, Signals. Richer outcome (think of what's stuck/hidden in mailboxes). Rod Boothby's E 2.0 Communication Continuum: non-interruptible and leveragable (gosh, do I hate this word!), async apps that do not interrupt your work have more value. Open communications, shared knowledge, anyone can participate, web oriented, emergent/freeform/social.
100% guaranteed way of doing E 2.0: Do nothing, get out of the way, keep the energy levels up (from Euan Semple).
Common challenges: IT's "Maytag Repairman Syndrome", the "empty quarter (senior people with technophobia), the 2% troublemakers (who can use it negatively as a megaphone), the 9x problem (tools must be 10 times better before users have enough incentive to switch), concerns about productivity and security, managing management resistance.
Key Success Factors: start small, keep expectations low...
Future: Suites are coming, will go prime time, grassroots adoption continues, missing "enterprise context" arriving in 08, semantic web will meet E 2.0.

Euan Semple -- The Quiet Revolution
BBC intranet tools (I think it's the 3rd time I attend Euan's presentation and it's always a pleasure ;-). Forums used 7 years ago, because of frustration with email, did a lot for internal discussions for an investment of... 500€. "Connect", a social directory. Blogs (MT). Wikis (Confluence, cool way of putting up web pages without crying for resources to get a webmaster), RSS aggregator (Google Reader), external web 2.0 services like Flickr with use of tags,,, Plazes, Twitter, Facebook, Innocentive.

Jeff Schick -- IBM, Lotus Connections
My own take: he pronounced a long litany of dreaded words as "features": control, workflow, retention rules, check-in/check-out etc. Scary! Well, folks who cannot buy E 2.0 without every conceivable lock built-in for total control should not waste time looking for shiny new 2.0 tools (including Lotus Connections). They already have them, these are the "traditional" KM tools that already power their intranets, and we all know how successful they are ;-). OK, I admit it looks nice and I should find out more if there's more than a new coat of paint with sexy tag clouds on top of a good old top-down portal-bloat-ware entirely controlled by IT.
OTHO I might just have got his presentation completely the wrong way.

Kenneth Lavrsen, Motorola A/S -- Collaborative Publishing advancing ISO 9000 Quality Management
Using Twiki for QM. Seen activity grow from less than 2 modifications and comments a year to a document, to 70 times more modifications and 30 comments per doc. Some problems with reluctance to change (erk, a new tool), Twiki has so many features and had no WYSIWYG editor at launch. Nice idea: an effective QM system is one that is up-to-date, and the wiki helped improve that.

Wieland Stützel, Fraport AG -- Skywiki - Making use of the corporate knowledge ressources
Launching a wiki at the Frankfurt Airport (Wikimedia?). Preparation: no start without content and authors. They exchanged experience and opinions with the Club Wikipedia e.V. Deutschland. Biggest challenge: enthuse the employees. Getting mgt board to participate is time consuming. No incorrect use despite possible anonymous usage (anonymous usage? why such a choice?). 340+ users signups (1300 people, half blue-collar) in 7th months. Generate mgt acceptance (kill big discussions), get a small group en convinced companions together, advertise, get new inputs, talk to potential authors personally, take time to properly setup the wiki (otherwise don't bother). Co-admins: IT, HR, KM and several cross departments at the airport.

Dr. Willms Buhse, CoreMedia AG -- Paradigm Change: Enterprises as Social Networks
Promised to publish their presentaion on their website. Willms has also written a book that looks very interesting about the art of letting go, unfortunately it's in German only.

Olivier Creiche, Six Apart -- From Corporate Blogging to Social Networking
Presented several business cases on using their products as CMS and social software (e.g. Huffington Post).

Jenny Ambrozek, SageNet LLC -- Design for Network Effects: Architecting participation and leveraging the space between the tools
The think that doesn't change is the people. Why the Andrew McAFee-Tom Davenport debates REALLY bother me! 4 reasons: 1) it's an AND BOTH world, 2) omits discussion about value creation fundamentals: people, relationships & interactions, 3) ignores how the calue of collaborative working is captures and revealed, 4) their time could be better spent. The org challenge: direct control decreases as social technology increases. E 20.0 SLATES impact: organizational boundaries inside & out less bounded. (Funny slide where shee takes on Simon's ducks: Simon sees ducks, but consider the pond, ponds connected -> watershed ecosystem.)
Viewing org as networked people ecosystems (orgs as networks). Activity stats tell an incomplete story about interactions and how people use social tools. Open innovation increases as direct control decreases. Prediction markets adoption (The Wisdom of Crowds as a trigger). Architecting participation, using multiple tools created value, structural holes and space between the tools. Participation is individual & complex (Ross Mayfield's power law of participation, April 2006). Changing patterns of participation: real and virtual work worlds are one. Using those tools is messy, pay attention to you org's structural holes and the space between tools: 1) business purposes, 2) network thinking, 3) diverse minds, 4) connected intelligence, 5) success recognized. P.S. Jenny has posted some notes on her session, as well as her slides.

Cedric Blum, Société Française de Radiotéléphone Service Client -- Mass Collaboration brings Customer Service to a new level
Here I'll bug my dear client to get the presentation ;-).

Diego Gianetti, BTicino S.p.a. -- Sul Campo - Community of Practice innovates Sales and Marketing
Sul Campo = On the Field. Web 2.0 space for the community of BTicino sales force (350 salesmen) with 3 purposes: make useful info available in a common env, open a comm channel to collect (from network and clients) feedback related to market, products & competitors, to spread experience, skills, best practices.

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