Encouraging Corporate Blogging

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I measure how corporate blogging has moved forward in the past six months, and it's amazing. Back in October 2004, David Sifry had spotted about 5,000 corporate bloggers in Technorati. Today, with the announcement that 330,000 IBMers (yes, 330,000 and not 130,000 as incorrectly reported here) are encouraged to blog, I reckon that about half a million employees are encouraged to blog in the IT industry alone!. If just one out of ten start a blog, David's number is multiplied by ten.

Besides the usual suspects (Sun, IBM, Microsoft, Macromedia), do you have examples of medium to large companies which encourage their employees to blog (especially outside the IT industry)?