Wired News reports that Peter Gabriel and Brian Eno just announced MUDDA, "Magnificent Union of Digitally Downloading Artists", an alliance designed to shortcut records labels and offer more choices to artists:

"Unless artists quickly grasp the possibilities that are available to them, then the rules will get written, and they'll get written without much input from artists," said Eno, who has a long history of experimenting with technology.

By removing record labels from the equation, artists can set their own prices and set their own agendas, said the two independent musicians, who hope to launch the online alliance within a month.

Peter Gabriel will provide the technology from his European download platform On Demand Distribution.

It just had to happen.