Behave like a human, treat me like a human
When things go wrong, I can nearly always trace it back to somebody not behaving like a human, and not treating me like a human.
I will no longer put up with this. And you, my readers, are going to help me.
Nice wish from Josh Bernoff. Now we'll see how long, and well, that goes along with Forrester (as in "It might not be human to call out prospects or customers like that" ;-p).