Google AdWords in trouble again

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Following a first case, Louis Vuitton is suing Google France for trademark infringement. And according to the AP, it's only the beginning:

An official at France's Software Protection Agency, which gathers evidence for court hearings on piracy and trademark infringement, said several major companies are preparing cases against Google. The official spoke on condition of anonymity.

IANAL, but since trademark infringement is way more complex than stepping on one's exact trademark, Google may not get out of trouble by just a technical counter-measure such as not selling registered trademarks. Google France said they would appeal the first decision, but appeal in this case doesn't suspend execution of the ruling.

[source: The Trademark Blog]