Branding Mozilla
Three months ago, I was happy to see the creation of the Mozilla Marketing project, but dismayed about its repelling design and weird use of Bugzilla (a bug tracking system) to call for ideas. Their home page, apparently, hasn't changed a bit and the discussion seems to have stopped one day after its launch.
Contrast it with Steven Garrity's Branding Mozilla: Towards Mozilla 2.0. There's hope.